When printing cheap business cards or premium cards, remember that the most important aspect of the business card is the layout of your information. There is no alternative to a good standard design that is easy to navigate through.
Business cards are a business good. Its main function is to get your contact information in the hands of the customer and to do so in a way that appeals to them.
When printing business cards, be careful to avoid both extremes when printing special cards to make them more attractive. However, these cards are only given away sparingly because of their costs. On the other hand, some may choose to print economically without sacrificing print quality.
Offset printing gives you the best of both scenarios. You get color prints in photo quality for the price of a dozen cents. With the right layout, you can have expensive looking business cards that you can give away without hesitation.
Below is a methodological guideline that you can follow when creating the layout for your business card.
- 1) Golden ratio or the Fibonacci number:
In simple terms, it was discovered that there are patterns in nature that are responsible for their aesthetically balanced appearance. The ratio is 1: 1.618.
Your 2×3.5-inch business card roughly follows this ratio, as do most business card layouts, although the conversion is often inaccurate. Follow this guide and use your intuition to make it work.
- o Layout: There should be a ratio of 1: 1.618 between the colored and the non-colored area or the graphic and the non-graphic area.
- o Text: The smallest text should start with a font size of 9 pt, while the name should use a font size of 14 or 15 pt directly above these texts. Your company name should use 22pt text.
- o Use this ratio to create different formulas for your business card graphics and overall design.
- 2) rule of thirds
- o You can also replace the rule of thirds, which is another design concept and a rough estimate of the Fibonacci number.
- o Perfectly centered designs are boring, hence the term dead center. The rule of thirds uses an asymmetrical balance that gives your design more excitement and therefore more attractiveness. Simply create a nine by nine grid and place important elements in the four points created when the lines are cut.
- o You can also use the rule of thirds when trying to create subdivisions for your design. There is the bottom third, the middle third and the top third. The bottom third can be used to hold your contact information, with your name exactly in the middle of the bottom third grid.
- o The middle third can contain the empty space, which is important to give your business card air to breathe. If your text is in the right pane, you can place your graphics on the left. Remember to keep the three-point rule for vertical subdivisions. The top third can include your company name and slogan.
Whether you're printing cheap business cards, create a good layout so it looks like a million dollars. It combines aesthetically pleasing maps that are easy to navigate at a very affordable price.