The visual identity conveyed by your business card is based on a number of basic graphic design concepts and your printing preferences. Therefore, consider the following in conjunction with your freelance graphic designer or graphic design company.
Use color in the logo, images, text, and background elements to highlight them and spark interest.
Use 3 or 4 colors and coordinate within the main elements.
To coordinate hues, use light colors in the logo or image with black or other light colors, while muted, pastel, or earthy colors work well together.
· Adding a good photo of yourself can be particularly beneficial in service companies that need a lasting relationship.
Use Use a custom design for your logo and other graphic elements instead of using clipart.
The card design must match the design plan and colors of your website, your marketing materials and your office or business.
Left-justified text is easy to read. Avoid centered text as this will make the map look cluttered.
Use a maximum of two fonts.
· Use simple, easy-to-read fonts like Courier instead of decorative and strange fonts for the content.
Too many variations in font size do not make sense, since very small fonts may be difficult to read.
Use a contrast between the background and text to make reading easier.
· Use minimal textual content to avoid visual clutter, and instead use the back of the card for additional information.
Thin lines or edges look bad even with slight deviations when cutting. Avoid cutting close to the edges and keep the text and logo away from the edges.
Use the standard size and shape for business cards to fit in the standard wallet or card holder. You can add cutouts or rounded corners to create a distinctive effect.
· Create balance and contrast by using opposite colors, dark against light or larger elements in addition to smaller ones.
· It is advisable to adapt the tone of the card to your market. Conservative layouts work for traditional professional services, while trendy companies could have colorful, lively cards.
The crop effect creates a professional effect and can be used for images or background colors.
Thin, cheap paper can completely ruin your impression. The recipient will equate the quality of your work with your cheap card. 12-14 pt card paper offers maximum durability and impact.
If necessary, use a coating that matches your business goals. Shine makes photos look beautiful, while matte finish looks refined.
Always ask for samples of paper type, thickness, and surface before making your final choice.
User-defined surface options such as embossing, raised lettering or foil stamping add the finishing touch! These effects don't cost as much as the general impression.
Your email and website addresses, contact numbers, company names, your own name and name should be on the business card.
Check all numbers and spellings.